Saturday, November 30, 2013

UltraTech Cement

From Wikipedia, the free encyclopedia
UltraTech
TypePublic BSE532538
IndustryBuilding materials
Founded1983
HeadquartersMumbaiMaharashtraIndia
Key peopleO P Puranmalka, Director
ProductsCements
RevenueIncrease US$3.7 billion (2011–12)[1]
ProfitIncrease US$450 million (2011–12)[1]
ParentGrasim Industries
Websitewww.ultratechcement.com
UltraTech Cement Limited (BSE532538) is India's biggest cement company[2] and India’s largest exporter of cement clinkerbased in MumbaiIndia.[3] The company is division of Grasim Industries. It has an annual capacity of 52 million tonnes.
UltraTech cement holds the Superbrand status.[4]

Products[edit]

It manufactures and markets ordinary Portland cement, Portland blast furnace slag cement, white cement and Portland Pozzolana cement. It also manufactures ready-mix concrete (RMC) and Autoclaved Aerated Concrete Blocks(AAC Blocks) with brand nameUltratech Xtralite. The export markets span countries around the Indian OceanAfricaEurope and the Middle East.

UltraTech is India's largest exporter of cement clinker. The company's production facilities are spread across eleven integrated plants, one white cement plant, one clinkerisation plant in UAE, fifteen grinding units, and five terminals — four in India and one in Sri Lanka. Most of the plants have ISO 9001, ISO 14001 and OHSAS 18001 certification. In addition, two plants have received ISO 27001 certification and four have received SA 8000 certification. The process is currently underway for the remaining plants. The company exports over 2.5 million tonnes per annum, which is about 30 per cent of the country's total exports. The export market consists of countries around the Indian Ocean, Africa, Europe and the Middle East. Export is a thrust area in the company's strategy for growth.
UltraTech's products include Ordinary Portland cement, Portland Pozzolana cement and Portland blast furnace slag cement.
Ordinary Portland cement Portland blast furnace slag cement Portland Pozzolana cement Cement to European and Sri Lankan norms
Ordinary Portland cement Ordinary Portland cement is the most commonly used cement for a wide range of applications. These applications cover dry-lean mixes, general-purpose ready-mixes, and even high strength pre-cast and pre-stressed concrete.
Portland blast furnace slag cement Portland blast-furnace slag cement contains up to 70 per cent of finely ground, granulated blast-furnace slag, a nonmetallic product consisting essentially of silicates and alumino-silicates of calcium. Slag brings with it the advantage of the energy invested in the slag making. Grinding slag for cement replacement takes only 25 per cent of the energy needed to manufacture Portland cement. Using slag cement to replace a portion of Portland cement in a concrete mixture is a useful method to make concrete better and more consistent. Portland blast-furnace slag cement has a lighter colour, better concrete workability, easier finishability, higher compressive and flexural strength, lower permeability, improved resistance to aggressive chemicals and more consistent plastic and hardened consistency.
Portland Pozzolana cement Portland pozzolana cement is ordinary Portland cement blended with pozzolanic materials (power-station fly ash, burnt clays, ash from burnt plant material or silicious earths), either together or separately. Portland clinker is ground with gypsum and pozzolanic materials which, though they do not have cementing properties in themselves, combine chemically with Portland cement in the presence of water to form extra strong cementing material which resists wet cracking, thermal cracking and has a high degree of cohesion and workability in concrete and mortar.

Plants[edit]

UltraTech Cement Limited has 12 integrated plants, 1 white cement plant, 11 grinding units in India and 1 clinkerization plant in UAE, 15 grinding units( 11 in India, 2 in UAE, 1 each in Bahrain and Bangladesh)and 6 bulk terminals (5 in India and 1 in Sri Lanka).
As part of the seventh biggest cement manufacturer in the world, UltraTech Cement has eleven integrated plants, one white cement plant, one clinkerisation plant in UAE, 15 grinding units – 11 in India, 2 in UAE, one in Bahrain and Bangladesh each and five terminals — four in India and one in Sri Lanka.. These facilities gradually came up over the years, as indicated below:
2011
UltraTech Cement Middle East Investments Limited, a wholly owned subsidiary of the Company has acquired management control of ETA Star Cement together with its operations in the UAE, Bahrain and Bangladesh
The cement business of Grasim demerged and vested in Samruddhi Cement Limited in May, 2010. Subsequently, Samruddhi Cement Limited amalgamated with UltraTech Cement Limited in July 2010.

2006
Narmada Cement Company Limited amalgamated with UltraTech pursuant to a Scheme of Amalgamation being approved by the Board for Industrial & Financial Reconstruction (BIFR) in terms of the provision of Sick Industrial Companies Act (Special Provisions)
2004 :: Completion of the implementation process to demerge the cement business of L&T and completion of open offer by Grasim, with the latter acquiring controlling stake in the newly formed company UltraTech
2003
The board of Larsen & Toubro Ltd (L&T) decides to demerge its cement business into a separate cement company (CemCo). Grasim decides to acquire an 8.5 per cent equity stake from L&T and then make an open offer for 30 per cent of the equity of CemCo, to acquire management control of the company.
2002 :: The Grasim Board approves an open offer for purchase of up to 20 per cent of the equity shares of Larsen & Toubro Ltd (L&T), in accordance with the provisions and guidelines issued by the Securities & Exchange Board of India (SEBI) Regulations, 1997.
Grasim increases its stake in L&T to 14.15 per cent
Arakkonam grinding unit
2001 :: Grasim acquires 10 per cent stake in L&T. Subsequently increases stake to 15.3 per cent by October 2002
Durgapur grinding unit
1998-2000
Bulk cement terminals at Mangalore, Navi Mumbai and Colombo
1999 :: Narmada Cement Company Limited acquired
Ratnagiri Cement Works
1998 :: Gujarat Cement Works Plant II
Andhra Pradesh Cement Works
1996 :: Gujarat Cement Works Plant I
1994 :: Hirmi Cement Works
1993 :: Jharsuguda grinding unit
1987 :: Awarpur Cement Works Plant II
1983 :: Awarpur Cement Works Plant I

Brands[edit]

UltraTech Cement
Birla White
UltraTech Ready Mix Concrete
UltraTech Xtralite

References[edit]

  1. Jump up to:a b "BSE Plus". Bseindia.com. Retrieved 2011-02-02.
  2. Jump up^ "Ultratech Cement | TopNews". Topnews.in. Retrieved 2010-07-16.
  3. Jump up^ "UltraTech | Contact us". Ultratechcement.com. Retrieved 2010-07-16.
  4. Jump up^ "superbrandsindia". superbrandsindia.com. Retrieved 2011-07-30.

Tuesday, November 5, 2013

UltraTech Cement 

UltraTech
TypePublic BSE532538
IndustryBuilding materials
Founded1983
HeadquartersMumbaiMaharashtraIndia
Key peopleO P Puranmalka, Director
ProductsCements
RevenueIncrease US$3.7 billion (2011–12)[1]
ProfitIncrease US$450 million (2011–12)[1]
ParentGrasim Industries
Websitewww.ultratechcement.com
                                                                                                                                                                                        ultratech cement Limited (BSE:532538) is India's biggest cement company[2] and India’s largest exporter of cement clinkerbased in MumbaiIndia.[3] The company is division of Grasim Industries. It has an annual capacity of 52 million tonnes.
UltraTech cement holds the Superbrand status.[4]

Products[edit]

It manufactures and markets ordinary Portland cement, Portland blast furnace slag cement, white cement and Portland Pozzolana cement. It also manufactures ready-mix concrete (RMC) and Autoclaved Aerated Concrete Blocks(AAC Blocks) with brand nameUltratech Xtralite. The export markets span countries around the Indian OceanAfricaEurope and the Middle East.

UltraTech is India's largest exporter of cement clinker. The company's production facilities are spread across eleven integrated plants, one white cement plant, one clinkerisation plant in UAE, fifteen grinding units, and five terminals — four in India and one in Sri Lanka. Most of the plants have ISO 9001, ISO 14001 and OHSAS 18001 certification. In addition, two plants have received ISO 27001 certification and four have received SA 8000 certification. The process is currently underway for the remaining plants. The company exports over 2.5 million tonnes per annum, which is about 30 per cent of the country's total exports. The export market consists of countries around the Indian Ocean, Africa, Europe and the Middle East. Export is a thrust area in the company's strategy for growth.
UltraTech's products include Ordinary Portland cement, Portland Pozzolana cement and Portland blast furnace slag cement.
Ordinary Portland cement Portland blast furnace slag cement Portland Pozzolana cement Cement to European and Sri Lankan norms
Ordinary Portland cement Ordinary Portland cement is the most commonly used cement for a wide range of applications. These applications cover dry-lean mixes, general-purpose ready-mixes, and even high strength pre-cast and pre-stressed concrete.
Portland blast furnace slag cement Portland blast-furnace slag cement contains up to 70 per cent of finely ground, granulated blast-furnace slag, a nonmetallic product consisting essentially of silicates and alumino-silicates of calcium. Slag brings with it the advantage of the energy invested in the slag making. Grinding slag for cement replacement takes only 25 per cent of the energy needed to manufacture Portland cement. Using slag cement to replace a portion of Portland cement in a concrete mixture is a useful method to make concrete better and more consistent. Portland blast-furnace slag cement has a lighter colour, better concrete workability, easier finishability, higher compressive and flexural strength, lower permeability, improved resistance to aggressive chemicals and more consistent plastic and hardened consistency.
Portland Pozzolana cement Portland pozzolana cement is ordinary Portland cement blended with pozzolanic materials (power-station fly ash, burnt clays, ash from burnt plant material or silicious earths), either together or separately. Portland clinker is ground with gypsum and pozzolanic materials which, though they do not have cementing properties in themselves, combine chemically with Portland cement in the presence of water to form extra strong cementing material which resists wet cracking, thermal cracking and has a high degree of cohesion and workability in concrete and mortar.

Plants[edit]

UltraTech Cement Limited has 12 integrated plants, 1 white cement plant, 11 grinding units in India and 1 clinkerization plant in UAE, 15 grinding units( 11 in India, 2 in UAE, 1 each in Bahrain and Bangladesh)and 6 bulk terminals (5 in India and 1 in Sri Lanka).
As part of the seventh biggest cement manufacturer in the world, UltraTech Cement has eleven integrated plants, one white cement plant, one clinkerisation plant in UAE, 15 grinding units – 11 in India, 2 in UAE, one in Bahrain and Bangladesh each and five terminals — four in India and one in Sri Lanka.. These facilities gradually came up over the years, as indicated below:
2011
UltraTech Cement Middle East Investments Limited, a wholly owned subsidiary of the Company has acquired management control of ETA Star Cement together with its operations in the UAE, Bahrain and Bangladesh
The cement business of Grasim demerged and vested in Samruddhi Cement Limited in May, 2010. Subsequently, Samruddhi Cement Limited amalgamated with UltraTech Cement Limited in July 2010.

2006
Narmada Cement Company Limited amalgamated with UltraTech pursuant to a Scheme of Amalgamation being approved by the Board for Industrial & Financial Reconstruction (BIFR) in terms of the provision of Sick Industrial Companies Act (Special Provisions)
2004 :: Completion of the implementation process to demerge the cement business of L&T and completion of open offer by Grasim, with the latter acquiring controlling stake in the newly formed company UltraTech
2003
The board of Larsen & Toubro Ltd (L&T) decides to demerge its cement business into a separate cement company (CemCo). Grasim decides to acquire an 8.5 per cent equity stake from L&T and then make an open offer for 30 per cent of the equity of CemCo, to acquire management control of the company.
2002 :: The Grasim Board approves an open offer for purchase of up to 20 per cent of the equity shares of Larsen & Toubro Ltd (L&T), in accordance with the provisions and guidelines issued by the Securities & Exchange Board of India (SEBI) Regulations, 1997.
Grasim increases its stake in L&T to 14.15 per cent
Arakkonam grinding unit
2001 :: Grasim acquires 10 per cent stake in L&T. Subsequently increases stake to 15.3 per cent by October 2002
Durgapur grinding unit
1998-2000
Bulk cement terminals at Mangalore, Navi Mumbai and Colombo
1999 :: Narmada Cement Company Limited acquired
Ratnagiri Cement Works
1998 :: Gujarat Cement Works Plant II
Andhra Pradesh Cement Works
1996 :: Gujarat Cement Works Plant I
1994 :: Hirmi Cement Works
1993 :: Jharsuguda grinding unit
1987 :: Awarpur Cement Works Plant II
1983 :: Awarpur Cement Works Plant I

Brands[edit]

UltraTech Cement
Birla White
UltraTech Ready Mix Concrete
UltraTech Xtralite

References[edit]

  1. Jump up to:a b "BSE Plus". Bseindia.com. Retrieved 2011-02-02.
  2. Jump up^ "Ultratech Cement | TopNews". Topnews.in. Retrieved 2010-07-16.
  3. Jump up^ "UltraTech | Contact us". Ultratechcement.com. Retrieved 2010-07-16.
  4. Jump up^ "superbrandsindia". superbrandsindia.com. Retrieved 2011-07-30.
Brand UltraTech
Brand UltraTech enjoys a niche space in the minds of its customers. It represents ‘expertise’, ‘strength’ and ‘modernity’, all interwoven with the help of a strong emotional connect. The company doesn’t just sell a product or a service, it sells solutions. These solutions help people build their lives and sustain them for generations. UltraTech is often known as ‘the expert who cares’. The title, while reinforcing the values that UltraTech stands for, also signifies the strong bond that exists between the brand and its customers, which has been forged over the years.
More about us
The UltraTech brand not only helps build cities and homes, it helps build trust and ultimately, builds lives. The name inspires trust among all the stakeholders: engineers, builders, contractors, individual house owners, governments, investors, shareholders and the society at large. The brand has consistently justified this trust. The brand’s positioning of ‘being the expert’ translates into advertising imagery that depicts progress, cutting-edge technology and modernity. UltraTech’s famous tagline ‘The Engineer’s Choice’ reflects its brand promise of being the ‘expert’. Excellent product quality and customer care are the hallmarks of UltraTech cement.
“The name UltraTech with the signature line, 'The Engineer's Choice', admirably captures the premium nature of the brand and its salience."
Mr. O.P. Puranmalka, Business Director, UltraTech Cement Limited, and Director, Aditya Birla Management Corporation Private Limited.

Brandscape

The UltraTech brand bears a strong association with popular Indian sports namely cricket and hockey. The in-film branding with ‘Chak De India’ and the IPL connect with the Rajasthan Royals (Season 2, 3 & 5) and Deccan Chargers (Season 4) has made UltraTech a youthful brand to reckon with. Birla White’s homegrown ‘Yuvaratna’ Awards recognise architectural and engineering excellence. UltraTech is also associated with the Business India exhibition - ‘A Celebration of Architecture’. All these affiliations have strengthened Brand UltraTech's association with the fraternity of students, engineers, architects, builders and the construction community at large.
Chak De
Chak De
India, the world's largest producer of movies in as many as 10-12 different languages, provides a great opportunity for advertisers to reach the masses. The in-film branding opportunity was used by UltraTech for the first time ever in the cement industry.
IPL Association
IPL Association
In Season 4, UltraTech Cement partnered with the talented team from Hyderabad - Deccan Chargers; while in Season 5, the association with Rajasthan Royals has been strengthened as the Principal Team Sponsor for IPL 2012.
A Celebration of Architecture
UltraTech Cement is proud to present ‘A Celebration of Architecture’, a Business India Exhibitions' event held in collaboration with the Inside Outside Mega Show, that demonstrates the splendour of Indian architecture across judging categories.
To know more about the Brandscape please click here 

Brand Reach

UltraTech has forged an emotional bond with the Indian audience through its campaigns, ‘Iss Cement Main Jaan Hai’, ‘Maine Kal Ko Dekha Hai’, and the two latest TVCs on ‘Childhood and EMI’. The common message in all the campaigns has been that of a real life hero whose success contributes to nation building.

TVC

  • Childhood
  • EMI
  • 2005 Banega
  • Chalo India Banaye
  • Maine kal ko dekha hai

Print

  • 2004-05 Launch 1
  • 2004-05 Launch 2
  • 2006-07 Chalo Ghar Banaye
  • 2007-08 rs_ Eng_UT Staircase
  • 2008-TVC Led House
  • 2010 Superbrand Ad

Brand Achievements

UltraTech Cement has been honoured with the title of the customer validated award - ‘SUPERBRAND’ for the years 2011 and 2012 by the Superbrands Council. It has also been bestowed with the title of the customer selected ‘POWERBRAND’ for the year 2012 by Powerbrands India.
Superbrands is a global organisation that recognizes, showcases and pays tribute to the best brands in each country. It is a prestigious award and recognizes the brand custodian‘s persevering efforts to build a brand that is strong on consumer perceptions, thereby making it resilient to fluctuating economic conditions.
For the fourth edition of Consumer Superbrands, UltraTech was a part of a very exclusive group of winners selected first by the consumer and then by an independent Superbrands Council comprising of the most eminent professionals from India’s corporate sector. This is an important recognition of our efforts and serves our objective of getting closer to the consumer. In a market comprising of several highly regarded competitors, this is certainly an outstanding achievement.
Birla White, a brand of UltraTech, too has earned the distinction of ‘SUPERBRAND’ for the second consecutive time and is also a ‘POWERBRAND’.
UltraTech Superbrand Award 2012   UltraTech Superbrand Award 2012
Birla White Superbrand Award 2012  Birla White Superbrand Award 2012
UltraTech Superbrand Award 2011   UltraTech Superbrand Award 2011
Birla White Superbrand Award 2011  Birla White Superbrand Award 2011
Birla White Superbrand Award 2009  Birla White Superbrand Award 2009 

Brand Specs

  • Corporate Logo 2D
  • Corporate Logo 3D
  • UltraTech Logo
    With Tag
  • UltraTech Logo Without Tag
  • UltraTech B/W Logo (With Tag)
  • UltraTech B/W Logo (Without Tag)
  • UltraTech Cement Limited
  • UltraTech Cement Limited
  • UltraTech Cement Limited
  • UltraTech Cement Limited
  • UltraTech Cement Limited
  • UltraTech Cement Limited